- Bring your own headphones for some conferences.
- Bring your water bottle, as water points will be available at the event.
- Printing your access badge is not mandatory to access the event. You will be asked to present the QR code at the entrance to the event and the different conference rooms.
- Access to the event is strictly reserved for accredited individuals. Each participant must present their individual badge. In order to verify identity, proof of identity (card or digital copy) may be requested at the entrance.
A revolution in sports sponsorship: new strategies, new players, new values
Oct 8, 2026 — 12:00 pm CEST - 12:30 PM CEST
LES MENEURS
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Description
The landscape of sports sponsorship is undergoing a major transformation. With the emergence of new players (fintechs, digital giants, innovative platforms), changing consumer expectations (engagement, authenticity, social impact) and the quest for ever more measurable returns on investment, brands must rethink their strategies to remain relevant.


