Name: A revolution in sports sponsorship: new strategies, new players, new values
Start: 2026-10-08T12:30:00+02:00
End: 2026-10-08T13:00:00+02:00
Location: Accor Arena

Description

The landscape of sports sponsorship is undergoing a major transformation. With the emergence of new players (fintechs, digital giants, innovative platforms), changing consumer expectations (engagement, authenticity, social impact) and the quest for ever more measurable returns on investment, brands must rethink their strategies to remain relevant.

Bring your own headphones for some conferences.
Bring your water bottle, as water points will be available at the event.
Printing your access badge is not mandatory to access the event. You will be asked to present the QR code at the entrance to the event and the different conference rooms.

A revolution in sports sponsorship: new strategies, new players, new values

LES MENEURS

Description

Prepare your visit

Presented by

Aurélie DYEVRE

Maxence FABRION

Vania HALILHODZIC

Nicolas MOALIC

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UGC

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Accessibility : not compliant

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