Name: Valuing intangible assets: how can you measure what makes innovation valuable?
Start: 2026-10-08T14:30:00+02:00
End: 2026-10-08T15:15:00+02:00
Location: Accor Arena

Description

In today’s innovation economy, more than 90% of a company’s value is often linked to intangible assets such as intellectual property, expertise, data, scientific partnerships, human capital and ecosystem relationships. Yet measuring their true value remains challenging. This masterclass provides a practical framework for identifying, analysing and valuing the intangible assets that underpin competitive advantage.

Bring your own headphones for some conferences.
Bring your water bottle, as water points will be available at the event.
Printing your access badge is not mandatory to access the event. You will be asked to present the QR code at the entrance to the event and the different conference rooms.

Valuing intangible assets: how can you measure what makes innovation valuable?

MASTERCLASS 6

Description

Prepare your visit

Presented by

Laurence Joly

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Accessibility : not compliant

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