Description

Every time a booking is made via a platform, you give up a portion of your turnover and miss an opportunity to build a direct relationship with your guests. What if you took back control? Selling directly means reconnecting with your guests, building greater loyalty and recouping the margin taken by intermediaries. Step one: attract and convert customers without relying on OTAs. Step two: maintain control over your prices by adjusting your rates according to the season, competition and demand, with the help of AI, to protect your margins. This session will explore two practical levers to help you boost direct sales, better manage your pricing, and take back control of your profitability.

Bring your own headphones for some conferences.
Bring your water bottle, as water points will be available at the event.
Printing your access badge is not mandatory to access the event. You will be asked to present the QR code at the entrance to the event and the different conference rooms.
Access to the event is strictly reserved for accredited individuals. Each participant must present their individual badge. In order to verify identity, proof of identity (card or digital copy) may be requested at the entrance.

Direct sales: take back control of your customers and your profit margins

ESPACE TOURISME

Description

Prepare your visit

Presented by

Raphael Batko

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