Description

Unconventional concepts, immersive experiences, offbeat approaches: in a competitive hotel market, boldness has become a key differentiator in its own right. But how far can one go to surprise guests without falling short of their expectations? Striking a balance between a commitment to originality and the fundamental requirements of the industry (quality of service, comfort, profitability) is a delicate task. If a hotel is too ‘conventional’, it blends into the crowd; if it is too daring, it risks losing coherence and compromising customer satisfaction. Through concrete examples, this segment explores how certain hoteliers have managed to turn audacity into a genuine competitive advantage, without ever compromising on the fundamentals that define the quality of a stay.

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Nerve in the hospitality industry: how far should you go to stand out without compromising on standards?

ESPACE TOURISME

Description

Prepare your visit

Presented by

Manoel Assaf

Hélène Gauthier

Xavier O’Quin

Suggested Sessions

BANG

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