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Building alliances to reinvent one’s market
Oct 8, 2026 — 04:15 pm CEST - 5:15 PM CEST
SALON INFINI
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Description
What if the true competitive advantage no longer lay solely in a company’s core business, but also in its ability to orchestrate an entire ecosystem? Through strategic alliances, forward-thinking companies are redefining value creation. This collaborative approach not only accelerates innovation and enables organisations to anticipate market shifts, but, above all, places the public interest and purchasing power at the heart of their strategy. By becoming the architects of these ecosystems, organisations are no longer content merely to go with the flow: they are bringing about a lasting transformation of the customer experience, proving that true disruption stems from the ability to connect complementary players in order to better address the challenges of tomorrow.



