- Bring your own headphones for some conferences.
- Bring your water bottle, as water points will be available at the event.
- Printing your access badge is not mandatory to access the event. You will be asked to present the QR code at the entrance to the event and the different conference rooms.
- Access to the event is strictly reserved for accredited individuals. Each participant must present their individual badge. In order to verify identity, proof of identity (card or digital copy) may be requested at the entrance.
Tourism : managing pricing without burnout, the AI opportunity
Oct 8, 2026 — 05:15 pm CEST - 6:00 PM CEST
MASTERCLASS 2
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Description
In tourism, pricing is your number one profitability lever. Yet adjusting rates according to seasonality, competition, demand and even the weather can quickly become a time-consuming challenge. This workshop demonstrates how artificial intelligence enables businesses to move from static pricing to dynamic revenue management. Through practical examples, participants will discover how AI analyses data, recommends adjustments and supports better decisions to improve occupancy rates, protect margins and save valuable time.


