Description

In the current geopolitical and economic climate, data in the tourism sector is increasingly becoming an indispensable tool, recognised as such by all stakeholders in the sector. Consequently, public and private data ecosystems – which until recently were highly siloed – are coming together and becoming interoperable, with the aim of making data more accessible to all, as well as more effective and efficient. This scaling up and enhanced quality (along with AI capabilities) give France a key role in the forthcoming European tourism strategy, which will focus on data spaces, associated performance indicators, standardisation principles and governance. This workshop will explore this promising fundamental shift, which is already fostering the emergence of concrete use cases involving both small and large players in the sector: regional marketing, the cornerstone of the economic model; hyper-personalisation; real-time management of travel contingencies; sustainable tourism management; and more. Inspiring case studies will provide valuable insights.

Bring your own headphones for some conferences.
Bring your water bottle, as water points will be available at the event.
Printing your access badge is not mandatory to access the event. You will be asked to present the QR code at the entrance to the event and the different conference rooms.
Access to the event is strictly reserved for accredited individuals. Each participant must present their individual badge. In order to verify identity, proof of identity (card or digital copy) may be requested at the entrance.

Data and Tourism: Reinventing Experiences While Boosting Sustainability and Competitiveness

ECHO 2

Description

Prepare your visit

Presented by

Christelle CHASSAGNE

Evantia GIUMBIA

Jonathan HUFFSTUTLER

Damien SCHMITZ

Audrey Wiederkehr

Sponsored by

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