- Bring your own headphones for some conferences.
- Bring your water bottle, as water points will be available at the event.
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- Access to the event is strictly reserved for accredited individuals. Each participant must present their individual badge. In order to verify identity, proof of identity (card or digital copy) may be requested at the entrance.
SMEs and mid-market companies: move from experimenting with AI to achieving results
Oct 8, 2026 — 02:45 pm CEST - 3:15 PM CEST
SALON INFINI
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Description
AI is becoming increasingly prevalent in SMEs and mid-market companies, but not all applications are created equal. Once the experimental phase is over, it is time to weigh up the options and make investment decisions.
Which applications actually generate gains in productivity, operational efficiency or service quality? Which projects struggle to move beyond the pilot stage, or are more of a passing fad than a genuine return on investment?
Through real-world case studies of SMEs and mid-market companies, and feedback from businesses that have already structured their approach, ESSCA provides you with practical guidance to identify high-impact applications, understand the conditions for success and prioritise your AI investments.



