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Reinventing the appeal of careers in tourism
Oct 8, 2026 — 02:25 pm CEST - 2:55 PM CEST
ESPACE TOURISME
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Description
Recruitment pressures, difficulties in retaining staff, and a reputation that remains tarnished amongst younger generations: careers in tourism are facing a crisis of appeal that is undermining the entire sector, despite particularly high labour demand.
Solutions already exist and are emerging on the ground. New management approaches, changes to working conditions, the reorganisation of peak seasons, the development of work-study schemes, the promotion of career paths and skills, and initiatives to restore a sense of purpose to these professions: there are many avenues for action.
This session will showcase concrete case studies and inspiring initiatives to understand what is actually working today and what can be rolled out more widely in the future. How can we attract new talent in the long term? What changes really help to retain staff? And how can we fundamentally transform the image of careers in tourism?


