Name: Big 2026
Start: 2026-10-08T08:00:00+02:00
End: 2026-10-08T19:00:00+02:00
Location: Accor Arena

CULTURE

Upcoming Sessions

Discover all sessions related to this theme and don't miss any interesting session for you.

All sessions related to this theme

BULLE LA FRENCH TOUCH

Oct 8, 2026

10:00 AM10:30 AM

The New French video game scene: When studios reinvent storytelling and the gaming experience

Video games serve as a testing ground for technological and cultural transitions. As a unique medium of simulation, they explore possible futures, test behaviors, and raise awareness of complex...

Marie-Léa Higoa

Bpifrance French Touch CapitalChargée d'investissements

MASTERCLASS 3

Oct 8, 2026

12:15 PM1:00 PM

Co-create your video games with your communities through Games2gether

What if your best game designers were also your players? With Games2gether, discover how co-development can transform game creation. Real-time feedback, feature voting, community testing, rapid...

Simon Diguet

Amplitude Studios x Games2getherLive-Ops & Analytic director

BULLE LA FRENCH TOUCH

Oct 8, 2026

12:40 PM1:10 PM

The comeback of experiential retail in a digital world

In an increasingly digital world, brick-and-mortar retail is reinventing itself as an immersive and human experience. This discussion will explore how brands are transforming their retail locations...

Anne-Charlotte Bellanger

Groupe OraDirectrice générale adjointe

BULLE LA FRENCH TOUCH

Oct 8, 2026

1:20 PM1:50 PM

When Sepia Turns to Gold: The Strategic Revival of Brand Archives

Brand archives are a key driver of identity and value. This roundtable discussion explores how they are leveraged, their target audiences, and their impact on brand image and development across the...

PLC

Pauline LE CLERE

Perles d'HistoireFondatrice

BULLE LA FRENCH TOUCH

Oct 8, 2026

2:00 PM2:30 PM

When brands draw inspiration from artists to build communities

In music, audiences become fans because they share a worldview, a vision, and values with the artist and their community that go beyond the music itself. Increasingly, brands are adopting these...

Matthias Leullier

Live Nation FranceDirecteur Général Adjoint

Thibaut Ledunois

Fédération Française du Prêt à Porter FémininDirecteur des opérations, en charge de l’Innovation et de l’Entrepreneuriat

Myriam Aïlo

AVNIERCEO

BULLE LA FRENCH TOUCH

Oct 8, 2026

2:40 PM3:10 PM

From storytelling to story living: the new frontier for brands and culture

This panel discussion examines the rise of “story living,” which transforms the narratives of brands and cultural institutions into immersive, interactive, and memorable experiences. It explores new...

Marie-Pauline Martin

Musée de la MusiqueDirectrice

Antoine Cayrol

Atlas VFondateur et CEO

Alexandre Poisson

BpifranceChargé d'investissements senior

BULLE LA FRENCH TOUCH

Oct 8, 2026

3:20 PM3:50 PM

Implementing artificial intelligence in your creative business: Insights and funding solutions

Discover how artificial intelligence is being integrated into the creative industries (use cases in design, fashion, film, music, etc.) to optimize creation, production, and distribution. This panel...

Romain Dudognon

BpifranceResponsable sectoriel Innovation

MASTERCLASS 7

Oct 8, 2026

4:00 PM4:45 PM

Music, digital technologies and AI : how can artists be protected without slowing innovation?

Digital technologies, and AI in particular, are advancing faster than the frameworks that govern creation: artists’ status, copyright, value sharing, protection of works… In the music industry, the...

Bertrand Burgalat

SNEPArtiste, compositeur, fondateur

BULLE LA FRENCH TOUCH

Oct 8, 2026

4:00 PM4:30 PM

The creative economy, a driving force for positive impact: Key takeaways from French Touch Vision

Beyond reducing its environmental footprint (the direct impact of its activities: carbon footprint, pollution, resource consumption, etc.), the creative economy possesses a unique power. By...

Alexandre Iris

Cent NeufFondateur de Cent Neuf & Conseiller en stratégie et impact

Johanna Tircazes

BpifranceResponsable Accompagnement, French Touch Capital

Pauline Pezerat

Flying SecoyaCEO

Vincent Pequignot

GamabilisFondateur et CEO

ECHO 2

Oct 8, 2026

4:30 PM5:30 PM

The Creator Economy: A New Engine for the Cultural and Creative Industries

The rise of the creator economy is profoundly transforming the cultural and creative industries. Its influence is becoming structural and strategic: it is no longer limited to the monetisation of...

Serge HAYAT

OZMA LABSCofondateur et CEO

Pauline AUGRAIN

CNCDirectrice du numérique

BULLE LA FRENCH TOUCH

Oct 8, 2026

4:40 PM5:10 PM

Hybridization, premiumization, immersion: What will the cinema of the future look like?

Between the growing sophistication of the audience experience and the reaffirmation of the cultural role of physical venues, performance spaces (cinemas, concert halls, theaters, or immersive...

Julia Pons

Théâtre antique d’OrangeDirectrice

Quentin Boutouria

BpifranceChef de programme Accélérateur

Elisha Karmitz

mk2CEO

BULLE LA FRENCH TOUCH

Oct 8, 2026

5:20 PM5:50 PM

The new French wave in beauty: Independence, sophistication, and the reinvention of trends

French beauty is being driven by a new generation of brands. Clean beauty and skinification are redefining products, while drugstore and premium brands are reshaping the landscape. This roundtable...

NellyrodiDirectrice Pôle Beauté

BULLE LA FRENCH TOUCH

Oct 8, 2026

6:00 PM6:30 PM

From the Universe to Franchises: When film, animation, and video games give rise to new creative...

Film, animation, video games, and comics: the boundaries are blurring, giving rise to a new generation of creative duos capable of bringing a story to life across multiple screens, formats, and...

Loïc Deffains

RivrsCEO

Adrien Moretto

MillimagesDirecteur général

Myriam Kitar

BpifranceCheffe de programme Accélérateur Cinéma, Audiovisuel, Image Animée

All sessions related to this theme

All Speakers

Myriam Aïlo

CEO

AVNIER

CULTURE

Upcoming Sessions

Needs, trends, and outlook for the ICC sectors: the funds' perspective!

Reconnecting younger generations with books: what new approaches are there?

Riding the Hallyu Wave: How French creatives can Mmke their mark in Korea

The New French video game scene: When studios reinvent storytelling and the gaming experience

Co-create your video games with your communities through Games2gether

The comeback of experiential retail in a digital world

When Sepia Turns to Gold: The Strategic Revival of Brand Archives

When brands draw inspiration from artists to build communities

From storytelling to story living: the new frontier for brands and culture

Implementing artificial intelligence in your creative business: Insights and funding solutions

Music, digital technologies and AI : how can artists be protected without slowing innovation?

The creative economy, a driving force for positive impact: Key takeaways from French Touch Vision

The Creator Economy: A New Engine for the Cultural and Creative Industries

Hybridization, premiumization, immersion: What will the cinema of the future look like?

The new French wave in beauty: Independence, sophistication, and the reinvention of trends

From the Universe to Franchises: When film, animation, and video games give rise to new creative...

All Speakers

Myriam Aïlo

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