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A blend of boldness and method: the recipe for getting your business off the ground
Oct 8, 2026 — 10:00 am CEST - 10:45 AM CEST
MASTERCLASS 8
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Description
Leaving the world of salaried employment, launching a non-alcoholic drinks brand in the land of wine, then setting out to win over major clients and expand internationally: the journey of Mélinda Guerin White, co-founder of L’Alchimiste, is first and foremost a story of boldness.
But to scale up, intuition alone is not enough. Structure, commercial strategy, taking a step back, networking and a systematic approach become essential to transforming ambition into a path to growth. How does one move from entrepreneurial nerve to sustainable growth?


