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What if AI were the essential tool for growing your sales?… Provided you master the new rules of the marketing and sales game
Oct 8, 2026 — 10:20 am CEST - 10:40 AM CEST
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Description
AI
is emerging as a powerful lever for better understanding customers,
personalising commercial relationships and improving efficiency. But it must
be used in the right places and in line with the new rules of the game.
Marie-Claire Dur, Director of Marketing and Sales Support at Bpifrance’s
Advisory Division, and Jérémy Lacoste, CEO of Eskimoz, will share concrete
examples, best practices and the keys to turning AI into a genuine growth
engine for marketing and business development.


