Big 2024

Expanding into the Saudi Arabian market: winning strategies for French Cultural and Creative Industries (ICC)

Oct 10, 2024 | 12:00 PM CEST - 12:30 PM CEST

BULLE LA FRENCH TOUCH

Description

Saudi Arabia's ambition and dynamic in regards to the cultural and creative industries make it fertile ground for French players. The launch of the Saudi Vision 2030 plan and the creation of AlUla makes the area particularly attractive. How can French CCI succeed in their implementation ?

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