The strategies are different for first-time exporters and businesses with over 50% of their turnover in exports. Strategic preparation is crucial in every case. Which markets? How do I get there? Who with? How many resources do I need? How long does it take to develop an international market? What are the key factors for success? What are the constraints and opportunities due to decarbonisation? How can the France brand help? This masterclass covers the main topics and will be supported by several business cases.