Big 2023

The middle class driving growth, innovation and changing consumption patterns in ASEAN

Oct 5, 2023 | 8:40 AM - 9:25 AM



ASEAN is a pivotal region in the Indo-Pacific and a driver of global growth. It is propelled by a dynamic population with an emerging strong middle class comprising connected urban youth hungry for consumption in the wake of Covid-19 lockdowns. This workshop aims to understand the new expectations of consumers in these countries after the pandemic and the new buying patterns in the digital age.


In partnership  with

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