JCDecaux, the number one outdoor advertising company worldwide, is present in more than 80 countries and 3,670 cities with over 10,000 inhabitants and plays a major part in transforming urban landscapes. It all started in 1964 when Jean-Claude Decaux installed the first advertising bus shelters in Lyon, driven by his vision of creating beautiful cities with street furniture free-of-charge, in exchange for exclusive advertising rights in premium locations. For more than 55 years, JCDecaux products and services have been the benchmark in quality, aesthetics and functionality. Thanks to the expertise of its employees, the quality of the Group's achievements, notably in terms of upkeep and maintenance, is recognised by cities, airport and transport authorities, along with advertisers around the world. JCDecaux is currently the only world-class player to focus exclusively on outdoor advertising and the development of all related activities: street furniture, transport and billboard advertising. At the forefront of Digital Out-of-Home, JCDecaux also provides advertisers with a wealth of creative opportunities and flexibility, allowing campaigns to be bespoke and targeted.