Usbek & Rica
Usbek & Rica was born 12 years ago with the aim of popularising the major issues of the future: ecology of course, but also demographics, new technologies, industries, territories, geopolitics, health, democracy, etc. In the form of a quarterly magazine and an online platform (usbeketrica.com) we have since tried to enable everyone to grasp these major issues of the future, by making the future accessible, positive and surprising. To complement the medium's forward-looking work, in 2015 we set up our studio, specifically to support businesses in their thinking and transformation. We work with them to create new formats that tell their stories. With our readers and partners, we are working to open up new ways of imagining the future, so that together we can invent new capacities for action.